Every artwork has a place in this world.
We teach you how to place it in the right hands.
The Problem
The art world struggles to sell art because it communicates through abstract concepts instead of human experience.
Our framework moves art to acquisition by understanding how people consume art.
Our Framework
Art sales are a result of a well-positioned business that prioritizes understanding their buyers.
In our newsletter + lessons we teach you how to outline your business model and market artwork.
Marketing art is all about understanding how art is consumed. It's the psychology and behavior of self-awareness. We mapped out three types of art buyers:
SPATIAL, EMOTIONAL and STATUS.
Each one interacts and consumes art differently, so marketing, is speaking their love language. People don't need to be persuaded to buy art, they need to feel like they can't live without it.
Do you want to learn how?
The art world moves forward when connections become relationships.
